About cosmos™

12 years of brand and growth strategy.
One system.

cosmos™ didn't emerge from a feature list, but from the fundamental question of how companies should operate today.

The Observation

Every company. Every team. The same problem.

12 years of brand and growth strategy work – across agencies, brands, and scaling companies – revealed the same pattern repeating at every size and every stage.

Positioning drifts between quarters. Nobody owns it.

ICP is defined once, then copied forever.

Marketing, Sales, Brand: three departments, three realities.

Campaigns run but nobody can trace them to a goal.

The problem was never effort. It was structure.

Teams don't fail because of missing talent or motivation. They fail because the strategic context – positioning, ICP, goals, initiatives – isn't structured, living, and shared. It exists in decks, docs, Notion pages, someone's head.

When strategy lives in fragments, execution drifts. Not visibly. Gradually. Until the quarterly review tells you something went wrong three months ago.

Built with intent. cosmos™ didn't emerge from a feature list. It emerged from a fundamental question about how growth organizations should actually work.

Every framework, every process, every strategic structure – encoded

Years of brand and growth strategy practice, distilled into the structures, ai guardrails, questions, and processes to guide you. Not generic best practice. Battle-tested methodology from real growth strategy work.

Most strategy tools were built by engineers who observed the problem.

cosmos™ was built by someone who lived it.

Brand Strategy

Positioning & DNA frameworks

Define, structure, and maintain brand positioning that holds over time – and remains operational, not decorative.

Growth Strategy

ICP, planning & initiative logic

From ICP definition to initiative-to-outcome mapping. The full methodology, encoded into guided processes.

Outcome Intelligence

What moves the number

Connect initiatives to real business outcomes – and know in real time when they start to drift.

We were right on the front lines for years.

12 years of brand and growth strategy – agency and client side. Previously founded borntocreate GmbH, working with major consumer brands on brand and growth strategy. cosmos™ is the system that didn't exist when it was needed most.

"Today, companies need a system that allows them to adapt to changing market conditions in real time. "

Flo Felter - CEO of cosmos™

Read our Founder's Manifest

12 years of brand and growth strategy.One system.

12 years of brand and growth strategy.
One system.