Build the TargetLens™ your target actually needs

With the new TargetLens™ configuration, you build each Lens exactly around what it takes to achieve your specific target. A Go-to-Market Lens looks different from a Sales or Stakeholder Lens – so now each role or department sees exactly the contributions and influencing factors relevant to their decisions. Nothing more. Nothing less.

How it works:

Create a new TargetLens™. Add, remove, and position Ring Modules per Lens. Every Ring Module serves a specific strategic purpose. Combine only the ones that matter for this target.

Nest TargetLenses to make strategic dependencies visible

Goals don't exist in isolation. You can now link TargetLenses directly to each other to visualize their strategic relationships and dependecies. A goal in one TargetLens™ can be a tangible contribution in another. You always know how your goals relate to each other – and move between them without losing context.

How it works:

Open your TargetLens™ and go to the Impact Ring. In edit mode, a new "Linked Targets" list gives you a live overview of every connected Lens at a glance. Add new connections directly from there. One click on a linked Lens navigates you there instantly.

Inverted KPIs – because less is sometimes more

Not every KPI should go up. Costs, error rates, churn – for these metrics, a lower value is the goal. With Inverted KPIs, you can now model exactly that: click "Invert Value" in the edit mode of your KPI, set the target you want to stay below, and cosmos™ evaluates progress accordingly.

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Data integration from external and internal sources

Stay data-driven without manual effort: connect any internal or external data source – from ad managers and analytics tools to CRMs – directly to your KPIs. cosmos™ enables fully automated updates of your key performance indicators in any custom rhythm: fixed time frames, recurring intervals, or dynamic rolling windows.

Define exactly which data you need, where it comes from, and how often it refreshes – cosmos™ takes care of the rest. Your KPI cosmos becomes a living, self-updating ecosystem.

Track KPI trends with history curves

Every KPI now comes with its own historical timeline. All updates are stored automatically and displayed as a dynamic trend curve across selected time periods. See long-term developments, track the impact of strategic changes, and visualize progress directly within your impact chain. In addition, you can now define precise percentage thresholds for each status level (critical, poor, moderate, good) and see them directly next to the KPI.

Improvements

• Improved plan structure: choose the setup that fits your needs. Your access is aligned with our four updated plans, giving you a clearer structure around targets, seats, and advanced features.
• Improved responsibility tracking: If a user is deleted, their responsibility is automatically cleared
• Improved data responsibility: Assign data owners internally or externally (via name + email)

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Light & Dark mode

Work the way you like: switch seamlessly between light and dark modes to match your environment or personal preference.

Level of detail states for your KPI

You can now zoom through your KPI map with dynamic Level of Detail states. The further you zoom out, the more simplified each element becomes – helping you stay oriented at a glance. Zoom in for full context when you need detail.

Improvements

• User management: Company Admins can now create multiple independent workspaces under one company and assign users accordingly.
• Simplified brand settings: Clear structure ensures it’s always visible which company and Space a user belongs to.
• Partner ID integration: Add a partner ID to your company profile if your account was created via a cosmos™ Partner.
• TargetLens™ navigation: Use your keyboard arrows to navigate through your TargetLens™ faster
• Export Hub filters: New filters let you find exactly what you’re looking for – for example, all LiveLinks that share your positioning.
• Market Penetration toggle: In the Positioning section, you can now switch between Obtainable and Obtained Market for sharper insights.

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User management & multi-space function

You can now manage your account in an even more flexible and structured way – from user roles to multiple independent workspaces under one company account.

• Central user management for your entire account
• Invitation function for new users – with assignment to Spaces
• Assignment of roles with permissions (e.g., Company Admin, Space Editor, Data Manager, Viewer)
• Access control: User accounts can be blocked or removed
• Multi-space structure: Create multiple Spaces under one company account
• Customization of Space name