Say hello to a more automated and dynamic strategy than ever before

We're excited to share one of our biggest updates yet. cosmos™ now connects seamlessly to internal and external data sources and visualizes KPI history through our new trend curves.

Data integration from external and internal sources

Stay data-driven without manual effort: connect any internal or external data source – from ad managers and analytics tools to CRMs – directly to your KPIs. cosmos™ enables fully automated updates of your key performance indicators in any custom rhythm: fixed time frames, recurring intervals, or dynamic rolling windows.

Define exactly which data you need, where it comes from, and how often it refreshes – cosmos™ takes care of the rest. Your KPI Universe becomes a living, self-updating ecosystem.

Track KPI trends with history curves

Every KPI now comes with its own historical timeline. All updates are stored automatically and displayed as a dynamic trend curve across selected time periods. See long-term developments, track the impact of strategic changes, and visualize progress directly within your impact chain. In addition, you can now define precise percentage thresholds for each status level (critical, poor, moderate, good) and see them directly next to the KPI.

Improvements

• Improved plan structure: choose the setup that fits your needs. Your access is aligned with our four updated plans, giving you a clearer structure around target groups, seats, and advanced features.
• Improved responsibility tracking: If a user is deleted, their responsibility is automatically cleared
• Improved data responsibility: Assign data owners internally or externally (via name + email)

October Product Wrap-up

From a smarter way to visualize your data to more flexible company management and a seamless light/dark experience – discover all the new features now.

New: Light & Dark Mode

Work the way you like: switch seamlessly between light and dark modes to match your environment or personal preference.

Enhanced: Level of Detail states

You can now zoom through your KPI map with dynamic Level of Detail states. The further you zoom out, the more simplified each element becomes – helping you stay oriented at a glance. Zoom in for full context when you need detail.

Improvements

• User management: Company Admins can now create multiple brands under one company and assign users accordingly.
• Simplified brand settings: Clear structure ensures it’s always visible which company and brand a user belongs to.
• Partner ID integration: Add a partner ID to your company profile if your account was created via a cosmos™ Partner.
• TargetLens™ navigation: Use your keyboard arrows to navigate through your TargetLens™ faster
• Export Hub filters: New filters let you find exactly what you’re looking for – for example, all LiveLinks that share your positioning.
• Market Penetration toggle: In the Positioning section, you can now switch between Obtainable and Obtained Market for sharper insights.

User management & multi-brand function

You can now manage your account in an even more flexible and structured way – from user roles to multiple brands under one company account.

• Central user management for your entire account
• Invitation function for new users – with assignment to brands
• Assignment of roles with permissions (e.g., admin, specialist, manager, viewer)
• Access control: User accounts can be blocked or removed
• Multi-brand structure: Create multiple brands under one company account
• Customization of brand name