Journey mapping reimagined: How cosmos™ makes impact transparent

Each measure is assigned a KPI and linked along a path to the business goal of the respective target group. This creates a clear picture:

• Which touchpoints and key events actually contribute to the goal?
• Which events are necessary to trigger conversions?
• Where are there dead ends or blind spots, i.e., measures that do not make a (measurable) contribution to the business objective?
• Where are resources being used for activities that have no effect?

From touchpoints and key events to the impact chain

Unlike traditional funnel models, cosmos offers an open, visual system: touchpoints and key events are flexibly linked, and paths can be branched and merged again. Each event in the Impact ring is a KPI-carrying element with its own target value and measurement period. This provides a consistent view of the entire journey, not just individual stages.

cosmos makes it clear whether your strategy is complete or whether there are critical points that are not connected to the goal. And you can see at a glance where you can achieve maximum impact with minimal effort – through targeted optimization of individual elements instead of broad replanning.

Strategic journey mapping instead of operational attention to detail

cosmos focuses entirely on strategic impact in journey mapping. In the Impact ring, measures are not understood as tasks, but as impact drivers – with a clear connection to the “why” behind each activity.

The platform thus promotes a completely new understanding of journey mapping:

• From collection to focus: Instead of a flood of data, the focus is on a few business-critical KPIs.
• From gut feeling to data-based decisions: Impact becomes measurable instead of assumed.
• From fragments to paths: Individual measures are placed in a strategic context across departments and teams.

Conclusion: If you can measure impact, you can control it

cosmos is changing the way companies manage and optimize customer journeys. The Impact ring reveals which activities really work for a specific target group – and which ones just tie up resources. Instead of speculating about touchpoints, cosmos shows concrete chains of effects all the way to the business goal. For clear decisions, targeted optimization – and maximum impact.

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