Strategic foundation

Your strategy lives in decks.
It should live in your system.

Positioning decks get stale. ICPs get copied from last year. Brand DNA exists in one person's head. cosmos™ gives your strategic foundation a permanent, living home – and an AI that keeps it current.

Build your foundation

The strategic foundation most companies have scattered across slides and docs.

Positioning

Lives in a deck from Q2 last year

Updated when someone remembers. Interpreted differently by every department.

ICP & Personas

Copied from the year before

Defined once in a workshop. Never validated against real pipeline data. Slowly becomes fiction.

Brand DNA

Exists in one person's head

The brand lead knows it. When they're in a meeting, it doesn't exist for the rest of the team.

Create and maintain your whole strategic foundation.

Positioning, Brand DNA, ICP, personas, business model, KPIs – structured, connected, and always current. The strategic foundation most companies have scattered across slides and docs. Now live in one place.

Maintained with AI. Queryable by every role. Always current.

Everything your growth strategy runs on.
‍Structured and live.

Positioning

Market position, value prop, differentiation – always current.

Brand DNA

Core values, brand voice, identity principles – operational.

ICP

Ideal customer profile – AI-updated as market evolves.

Personas

Buyer personas connected to your ICP and sales reality.

Business model

Revenue logic, growth levers, model assumptions.

KPIs

The metrics that define success – not just what's easy to track.

Strategic goals

Goals connected to the foundation, not floating above it.

Insights

Market signals, competitor moves – organised into context.

When your foundation is live, every department works from the same truth.

Not the Marketing version. Not the Sales version. The current version – shared, visible, and queryable by every role through their own strategic lens.

For your team

Everyone works from the same strategic truth

Marketing, Sales, Brand – one live foundation. No version conflicts. No interpretation gaps. Structural alignment without the meetings.

For your AI agents

Every agent runs in the right strategic direction

Content agents, outreach agents, research agents – all draw from the same live strategic context. When your positioning or ICP updates, every agent updates automatically. No outdated assumptions. No strategic drift at execution speed.

Discover cosmos™from your perspective

C-Level

Chief Marketing

Revenue

Sales

Growth

Strategy Officer

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Head of

Marketing

Sales

GTM

Revenue

Strategy

Growth Department Leader

Disover more

Your strategy lives in decks.It should live in your system.

The strategic foundation most companies have scattered across slides and docs.

Create and maintain your whole strategic foundation.

Discover cosmos™from your perspective

Your strategy lives in decks.
It should live in your system.